R&A and 'Modest' to drive new growth in juniors later this year

The R&A has appointed 'Modest Golf' (Nial Horan is the MD) to work on designing and developing a series of future grassroots programmes aimed at inspiring more young people into golf and retain them within the sport. 

The new programmes will be launched later this year and provide more opportunities for young people to be introduced to golf through offering fun and accessible formats of the sport that are more in tune with how today’s generation uses its leisure time.

The arrangement will see a focus on increasing the appeal of golf for young people by leveraging the power of influencers from the sports and entertainment world to present the sport in a more positive light to new audiences and challenge some of the more unhelpful perceptions that exist about golf.

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